Vertical media companies are focused on subject matters where professionals build careers in, or enthusiasts spent their lives in being obsessed about it.
The Vertical Collective is a loosely-aligned group of founders and others working in these companies who want to learn from each other, and try out those lessons in their own companies. The Collective will meet periodically to share these lessons, and may even explore doing a conference down the line.
Another objective of the Collective is to raise the profile of these companies in the larger media sphere and spread awareness about their businesses, brand loyalties and influence.
Cross Learnings. Best Practices. Awareness. Thought Leadership. That's why we are forming Verticals Collective.
For more background, go here.